Alina Sukhodolov

1. I chose Amazon for my company. The reason picked it, is because of how crazy in popularity it is. I want to know why that is. I always hear people say they love how fast and easy Amazon is, but hate it because it makes it difficult to stop ordering on there and supporting Jeff Bezos, who is not very liked amongst most people I've talked about this with. 2.  Since it targets a variety of consumers in various countries, a business like Amazon has many value propositions. Amazon's value propositions vary from "Easy to read on the go" for a computer like the iPad to "Easy to find and discover everything they may want to buy online and endeavors to give its customers the lowest possible prices," with its goal "to be Earth's most customer-centric business, where customers can find and discover everything they might want to buy online and endeavors to offer its customers the lowest possible prices." 3. A goo d thing I hear about amazon is that it o...

 Marketing In The News While I was searching for an article, in the corner of my eye I see in big bold letters: "ASOS". I’ve purchased some clothes from this company before so instantly I was intrigued to see what this article had to say about this clothing brand. Asos hit tons of sales this past year that they claim to be "record results" and credit their marketing team. They certainly did an excellent job to get me to spend some money. Asos is an online fashion retailer that had its sales grow by 24% during the "first half of its financial year." They increased digital marketing spend to raise brand awareness and drive traffic to their website. The pandemic helped this company as well considering not many clothing stores were open during quarantine, people took to the internet to expand their closets. Over the same time frame, the platform's active user base increased by over 1.5 million people to 24.9 million! Many brands, like ASOS, are greatly ben...