Alina Sukhodolov

 Marketing In The News While I was searching for an article, in the corner of my eye I see in big bold letters: "ASOS". I’ve purchased some clothes from this company before so instantly I was intrigued to see what this article had to say about this clothing brand. Asos hit tons of sales this past year that they claim to be "record results" and credit their marketing team. They certainly did an excellent job to get me to spend some money. Asos is an online fashion retailer that had its sales grow by 24% during the "first half of its financial year." They increased digital marketing spend to raise brand awareness and drive traffic to their website. The pandemic helped this company as well considering not many clothing stores were open during quarantine, people took to the internet to expand their closets. Over the same time frame, the platform's active user base increased by over 1.5 million people to 24.9 million! Many brands, like ASOS, are greatly ben...

Introduce yourself. Where are you in life?  Hi, my name is alina, and currently, before this term, I had absolutely zero clues of what I was doing with my life, so that when I decided to go into business because I think it a good foundation. An currently my life consists of work and school. What prompted you to enroll in this course? Business seems very interesting to me which is why I recently decide to major in it. Are you a business/marketing major? Yes. What are you most interested in learning about marketing? Tell why. I find it very interesting how random things like to attract consumers, for example, the color yellow and red (Mcdonalds) make you hungrier Tell us something you are passionate about outside of college (e.g. I'm trying to be a long-distance runner, natural sprinter. Signed up to do my first half-marathon in Corvallis (hopefully in October), have participated in two Hood-to-Coast relays in the last few years, and looking to do the Wild Rogue next. I have played s...